Jungle Float
C A S E S T U D Y
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$15,847
ad spend
903,951
brand impressions
3,000+
210
bookings confirmed
$240,500
gross revenue generated
The big picture
How we did it
Jungle Float is a high-energy summer attraction with a short, intense season. Every booking matters. There's no room for a slow start, when summer arrives, the campaign has to be performing immediately. The challenge was building a digital system that could drive volume fast, fill slots consistently and make the most of every week the season was open.
The brief
Barefoot built and managed a comprehensive performance marketing system built specifically around the rhythm of a seasonal attraction.
→ Paid advertising was structured around urgency, school holiday windows, limited availability messaging and time-sensitive offers designed to convert browsers into bookers fast.
→ Family-friendly creative and messaging were built to speak directly to the primary buyer: parents planning activities for their kids during school holidays.
→ Strong retargeting sequences followed warm audiences, people who'd visited the site or engaged with an ad, and brought them back when booking intent was highest.
→ Email marketing automations were introduced to drive repeat
bookings, reward loyal customers and increase lifetime value across the season.
→ The campaign was monitored daily around weather patterns, demand signals and booking windows, spend and messaging adjusted in real time to capitalise on momentum when conditions were strongest.
The work
The outcome
→ $15,847 in total ad spend.
→ 903,951 brand impressions generated across the season.
→ 3,000+ bookings confirmed.
→ $240,500 in gross revenue generated.
→ 220% revenue increase compared to the previous year.
→ 15x return on ad spend.