Tracks Magazine
C A S E S T U D Y
$36,700
ad spend
1.3M+
impressions
1,625
210
orders
$150,492
gross sales
The big picture
How we did it
Tracks Magazine came to Barefoot with a strong brand, a loyal audience and a heritage product range with real potential, but no clear digital revenue engine behind it. The brand equity was there. The online sales weren't reflecting it.
The brief
Barefoot built a full Meta advertising strategy around individual apparel drops, product-led creative and aggressive retargeting.
→ Campaigns were tailored to different audience behaviours, abandoned cart visitors, social media followers, website browsers and video viewers.
→ Dedicated video ads built warmer retargeting pools and allowed us to speak to people with higher relevance at every stage of the funnel.
→ Behind the scenes, we produced regular SKU performance reports to identify which products were moving, which needed more push, and where ad spend should be focused next.
The work
The outcome
→ $36,000 spent.
→ $187,000 generated.
→ 5.2x return on ad spend.
Tracks Magazine has engaged Barefoot Digital Agency since November 2024.
Their strategic digital planning and e-commerce campaigns have been exceptional.
The Barefoot digital campaigns have included paid advertising on Instagram and Facebook and monthly email marketing strategies to promote apparel, events and magazine subscriptions.
Barefoot Digital Agency always goes above and beyond to assist Tracks on any matter relating to digital strategy.
I could not recommend them more highly.