Question 1

Do you lock clients into long-term contracts?

Accepted Answer

No. We work month to month. We've always believed that if the work is good, clients stay. That said, advertising takes time to build momentum, and we take clients on a journey that creates meaningful results. Our clients stay with us, not because of contracts, because of the results.

Question 2

"We've worked with agencies before and been burned. What makes this different?"

Accepted Answer

We hear this in almost every first conversation. The most common complaints we hear about previous agencies: the work was done by juniors, reporting was almost non-existent, and nobody flagged problems until the client noticed them first.

At Barefoot, the founders Matheus and Andrew, are across every account, there's no layer between you and the people doing the work. We've built the agency specifically to avoid the things that made both of us frustrated working inside larger organisations.

Question 3

Who actually works on my account?

Accepted Answer

Matheus and Andrew. That's it. No juniors or handoffs after the pitch. The same two people you meet in the first conversation are the ones running your campaigns, reading your data and making your strategic decisions. That's not a selling point, it's just how we're built.

Question 4

How many clients do you work with at one time?

Accepted Answer

We deliberately keep our client portfolio small.

At any given time, we work with a limited number of active clients, enough to run a sustainable business that allows us to give full attention to our clients. Quality over volume is not a tagline for us, it's a business decision we make every day.

Question 5

What types of businesses do you work best with?

Accepted Answer

Businesses doing $40,000 or more in monthly revenue, or companies backed by external investment. Products or services priced at $100 or more, where the margin supports advertising profitably.

We've worked across health and wellness, events, entertainment, construction, tourism, e-commerce and professional services.

Question 6

How much should I budget for ad spend on top of your fee?

Accepted Answer

Ad spend is separate from our fee and paid directly by you to the platforms: Meta, Google, LinkedIn or wherever we're running.

For most clients we recommend a minimum of $80/day in ad spend to start with, so Barefoot can run a few ad variations to generate enough data and optimise properly.

The more you can invest in ad spend, the faster we can leverage what works and scale it. We'll always recommend a budget that makes sense for your business size and goals.

Question 7

How do you report on performance?

Accepted Answer

Weekly snapshot every Monday: what ran, what the numbers said, what's changing next week.

Full EOM report on the first of every month with full data analysis and a strategic roadmap for the next 30 days.

Barefoot is just a phone call away at anytime our client needs us.

Question 8

Do you guarantee results?

Accepted Answer

No. And we'd be suspicious of any agency that does. Advertising outcomes depend on your offer, your market, your product and factors no one controls: algorithm changes, competitor activity, seasonality.

What we do guarantee is that we'll care about your business like it's our own, incorporate the latest strategies and technologies and constantly communicate around what's working and what needs to change.

Question 9

How long before we see results?

Accepted Answer

Honestly, it depends. Simple campaigns in clear markets can show movement within 2-3 days.

More complex strategies typically needs longer time to generate meaningful, reliable data.

At all times, we manage the ad spend according to the time frame, scaling and revenue.

Question 10

What if it's not working, what happens then?

Accepted Answer

We tell you. Before you ask. If a campaign isn't performing, we flag it, explain what we think is driving it and present a clear plan for what we're changing. We don't bury problems in dashboards or wait for the monthly report. The difference between a good agency relationship and a bad one isn't the results, it's the honesty when things aren't going to plan.

Frequent Asked Questions