Tracks Party Your
C A S E S T U D Y
How we did it
Tracks Magazine's Party Tour needed more than a simple event campaign. It needed momentum, urgency and local relevance, across a national run of surf-town venues, in markets that are passionate about the culture but won't buy a ticket unless the timing and message are exactly right.
The brief
Barefoot built a full campaign strategy to promote the tour across 14 venues, from Margaret River in Western Australia through to Coolangatta in Queensland.
→ Each campaign was tailored to the local market, hyper-focused geographic targeting ensured ads were only seen by people within reach of each specific venue.
→ Audience-specific ad copy and scarcity messaging were built around each event date, creating urgency as shows approached.
→ Event-led creative was designed to drive fast action, not just awareness.
→ We supported the paid campaign with segmented email marketing, reconnecting Tracks with its existing audience and pushing ticket sales in the right locations at the right time.
The work
The outcome
→ $22,349 in ad spend
→ 2,653,890 impressions generated
→ 96% of tickets sold across the national tour
→ 14 venues sold through Australia-wide
Tracks Magazine has engaged Barefoot Digital Agency since November 2024. Their strategic digital planning and e-commerce campaigns have been exceptional. The Barefoot digital campaigns have included paid advertising on Instagram and Facebook and monthly email marketing strategies to promote apparel, events and magazine subscriptions. Barefoot Digital Agency always goes above and beyond to assist Tracks on any matter relating to digital strategy. I could not recommend them more highly.
Peter Strain
Executive Chairman @ Tracks Media
Let's start a conversation
$22,349
ad spend
2,653,890
impressions
96%
210
tickets sold
14
venues Australia-wide