Shape Of You Perth
C A S E S T U D Y
$12,011
ad spend
101%
revenue growth
within 6 months
789
210
new clients
3.89x
return for each $1 spent
The big picture
"Barefoot Digital went above and beyond our digital marketing. Since working with them, we've reached our highest month ever in both revenue and bookings. Matheus and Andrew genuinely care about their clients and the results they deliver. I can highly recommend them."
Cee Marcell, Owner @ Shape Of You Perth
How we did it
Shape of You Perth had a strong service offering and a loyal client base, but the marketing wasn't converting at the level the business deserved. Bookings were inconsistent, average spend per visit was lower than it could be, and there was no system to bring past customers back.
The brief
Barefoot developed a full advertising and retention strategy built around the specific economics of a treatment-based business.
→ High-impact video creative was produced to showcase the clinic's services in a way that felt premium, modern and trustworthy, a significant step up from the generic beauty ads common in the category.
→ We worked with the client to structure targeted treatment bundles, giving new customers a clear, compelling reason to book while naturally increasing average spend per visit.
→ Seasonal promotions were built around key calendar moments to drive spikes in bookings at the right times of year.
→ Monthly email marketing campaigns were introduced to reactivate past customers, support current offers and build stronger loyalty over time — turning one-time visitors into regulars.
The work
The outcome
→ Monthly sales grew from ~$36,000 to a record month of $73,000+ within 5 months.
→ Stronger repeat booking rates and higher average customer spend across the board.