5.8x ROAS: How we turned $36,087 into $147,056 in revenue for a retail customer?
- Matheus Portela
- Mar 25
- 2 min read
The challenge
When Tracks Magazine — a long-standing Australian brand rooted in surf culture — approached us, their goal was clear: grow their online store revenue through paid ads without compromising their identity or overspending on guesswork.
Like many established brands, they had loyal customers, quality products, and a strong brand presence.
But their paid advertising strategy lacked structure and consistency, especially when it came to leveraging Meta’s powerful ad platform.
That’s where we came in — with clarity, creativity, and a method designed to scale.
Our scientific method
At Barefoot, we use a clear, data-driven system we call the Barefoot Testing Method —designed to drive ecommerce revenue growth through paid ads with precision.
We started by separating campaigns by funnel stage:
Prospecting campaigns to attract new audiences.
Retargeting campaigns to re-engage warm users.
This structure allowed us to tailor messaging based on where users were in the buying journey — a key ingredient for improving conversion rates.
Next, we implemented proper audience exclusions to avoid ad overlap and inefficient spending — something most brands unknowingly overlook.
We then separated each product into its own ad set. This gave us deeper insight into what was converting and allowed us to scale only what worked.
With structure in place, we moved to creative testing: We launched multiple ad variations —testing formats, visuals, and messaging — keeping the budget lean until we found what consistently delivered ROAS 3.5+.
Once we had winners, we funneled them into Meta’s Advantage+ Shopping Campaigns, amplifying performance without starting from scratch.
The strategy
Beyond structure, it’s about precision and adaptability.
We monitored campaigns daily, making optimisations in real time to control CPA and improve ROAS.
We refined location targeting, pulling back in low-performing regions and scaling in high-intent areas.
We also let high-performing campaigns go broad, trusting the algorithm’s ability to find the right people once it had quality data.
This balance between data and flexibility is where we see most brands fail.
We made it our edge.
The outcome: 5.8x ROAS
With a total ad spend of $36,087, the campaign generated $147,056 in revenue, consistently driving new customer acquisition, repeat purchases, and a 5.8x ROAS.
And the best part?
These weren’t just one-time customers — they were the start of long-term brand relationships.
We didn’t just drive transactions.
We drove brand growth.
And the bottom line is...
If you’re looking for a paid ads partner that brings both big-agency thinking and small-agency care — let’s connect.
We’ll show you exactly how we test, scale, and drive results that matter.
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